zs444 Privacy Policy

1. Introduction

zs444 ("we", "us", "our", or "the Company") operates the online gaming platform accessible at zs444.app ("the Platform"). We are committed to protecting the privacy and personal data of all users, including Pakistani players who access zs444 to engage in cricket betting, casino games, slots, and other gaming services.

This Privacy Policy ("Policy") sets out the basis on which personal data collected from you — or provided by you — will be processed by zs444. By registering an account on zs444 or by accessing the Platform in any capacity, you acknowledge that you have read and understood this Policy and consent to the data practices described herein. This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy.

2. Data Controller Information

For the purposes of applicable data protection legislation, the data controller responsible for your personal data is the Company operating zs444.app. For all data-related enquiries, please contact us via:

• Email: [email protected]
• Live Chat: Available 24/7 on zs444.app

3. Data We Collect

zs444 collects the following categories of personal data from users, including Pakistani account holders:

3.1 Identity and Contact Data

• Full legal name as it appears on your CNIC
• Date of birth
• Computerised National Identity Card (CNIC) number and document images
• Registered email address
• Pakistani mobile phone number
• Residential address in Pakistan or other applicable country
• Selfie or photograph submitted for facial verification during KYC

3.2 Financial Data

• JazzCash or Easypaisa mobile wallet account details
• Bank account details (HBL, UBL, Meezan Bank, Bank Alfalah, or other linked institutions)
• Payment card details (Visa, Mastercard) — stored only in tokenised format; full card numbers are never stored by zs444 directly
• Cryptocurrency wallet addresses (USDT TRC20 where applicable)
• Transaction history: deposits, withdrawals, amounts, dates, and processing statuses

3.3 Gaming and Behavioural Data

• Betting and gaming history including game types, stakes, outcomes, and session durations
• Bonus and promotion usage records
• Responsible gaming settings you configure on zs444 (deposit limits, self-exclusion periods, etc.)
• Customer support communication records

3.4 Technical and Usage Data

• IP address and approximate geolocation
• Device identifiers, browser type, and operating system
• Session timestamps, login history, and page navigation data
• Cookie identifiers and tracking pixel data

4. How We Collect Your Data

zs444 collects your personal data through the following means:

• Direct collection: When you register an account, complete KYC verification, make a deposit or withdrawal, contact our support team, or interact with the Platform in any capacity.
• Automated collection: Through cookies, tracking pixels, server logs, and similar technologies that record your interactions with the Platform (see Section 9).
• Third-party sources: From KYC verification providers, payment processors (including JazzCash, Easypaisa, and banking partners), fraud prevention services, and where legally applicable, public registers or identity verification bureaus.

5. How We Use Your Data

zs444 processes your personal data for the following purposes:

• Account management: To register, verify, and maintain your zs444 account; to authenticate your identity at login; and to process account-level changes such as password resets or contact detail updates.
• KYC and age verification: To confirm that you are aged 18 or above and to comply with anti-money laundering (AML) obligations applicable to the Company's operations.
• Payment processing: To process PKR deposits and withdrawals through your chosen payment method and to maintain accurate financial records.
• Platform operation: To provide, operate, and improve the zs444 gaming and betting services, including personalising your game lobby and notifications.
• Responsible gaming: To monitor gaming behaviour for indicators of problem gambling, to apply and enforce any limits or self-exclusion measures you have set, and to comply with responsible gaming obligations.
• Fraud and security: To detect, investigate, and prevent fraudulent transactions, money laundering, account takeovers, and other security incidents.
• Marketing: To send you relevant promotional communications about zs444 offers — but only where you have provided explicit consent and subject to your right to withdraw consent at any time.
• Legal compliance: To fulfil our obligations under applicable law, regulatory requirements, and court orders.
• Customer support: To respond to your enquiries and resolve disputes.

6. Legal Basis for Processing

zs444 processes your personal data on the following legal bases:

• Contractual necessity: Processing required to fulfil our agreement with you under the Terms & Conditions, including account management, payment processing, and game provision.
• Legal obligation: Processing required to comply with KYC, AML, and other regulatory requirements applicable to the Company.
• Legitimate interests: Processing for fraud prevention, platform security, and improvement of our services, where such interests are not overridden by your privacy rights.
• Consent: Processing for marketing communications, where you have provided explicit opt-in consent. You may withdraw consent at any time by contacting [email protected].

7. Data Sharing and Third Parties

zs444 does not sell your personal data to third parties. We share your data only in the following circumstances and only to the extent necessary:

• Payment processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Visa, Mastercard, and USDT TRC20 payment partners receive the minimum data required to process your transactions.
• KYC and identity verification providers: Third-party identity verification services that assist in confirming your CNIC details, date of birth, and address information.
• Game content providers: Software providers such as Evolution Gaming, Pragmatic Play, and others may receive anonymised session data through their platform integrations.
• Regulatory and law enforcement authorities: Where required by applicable law, court order, or regulatory directive, zs444 will disclose relevant data to competent authorities.
• Fraud prevention services: Third-party services used to detect and prevent fraud, account takeovers, and money laundering.

All third-party processors engaged by zs444 are contractually bound to handle your data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond the specific service they are engaged to provide.

8. Data Retention

zs444 retains your personal data for as long as your account remains active and for a period thereafter as required by applicable law and regulatory obligations. Specifically:

• Account and identity data is retained for a minimum of five (5) years following account closure, in accordance with AML record-keeping requirements.
• Transaction records are retained for a minimum of five (5) years from the date of each transaction.
• Gaming history is retained for the duration of the account and for three (3) years post-closure for dispute resolution and regulatory purposes.
• Marketing consent records are retained for the period of consent and for one (1) year after withdrawal of consent.
• Self-exclusion records are retained permanently to prevent re-registration by excluded players.

Upon expiry of the applicable retention period, your personal data will be securely deleted or anonymised such that it can no longer be attributed to you.

9. Cookies and Tracking Technologies

zs444 uses cookies and similar tracking technologies on the Platform to provide essential functionality, analyse usage patterns, and (where consented) deliver personalised content. The categories of cookies deployed by zs444 include:

• Strictly necessary cookies: Required for the Platform to function, including session authentication and load balancing. These cannot be disabled.
• Analytics cookies: Used to understand how users interact with the Platform, which pages are most visited, and where technical issues occur. Data is aggregated and anonymised where possible.
• Preference cookies: Store your language, display preferences, and other settings to improve your experience on return visits to zs444.
• Marketing cookies: Used where you have consented to receive personalised promotional communications based on your activity on the Platform.

You may manage or withdraw consent for non-essential cookies at any time through your browser settings. Note that disabling certain cookies may affect the functionality of the zs444 Platform.

10. Data Security

zs444 implements a range of technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure:

• All data transmitted between your device and zs444 is encrypted using TLS (Transport Layer Security).
• Payment card data is handled through tokenisation — zs444 does not store raw card numbers on its own servers.
• Access to personal data within zs444's systems is restricted on a strict need-to-know basis with role-based access controls.
• Two-factor authentication is available to all users and is strongly recommended for all zs444 accounts.
• zs444 conducts regular internal security audits and monitors for anomalous activity indicative of data breaches.

In the event of a personal data breach that is likely to result in a risk to your rights, zs444 will notify affected users in accordance with applicable legal obligations.

11. Your Rights

Subject to applicable data protection law, you have the following rights in relation to your personal data held by zs444:

• Right of access: You may request a copy of the personal data zs444 holds about you.
• Right to rectification: You may request correction of inaccurate or incomplete personal data.
• Right to erasure: In certain circumstances, you may request deletion of your personal data. Note that this right is subject to our legal and regulatory retention obligations.
• Right to restrict processing: You may request that we limit how we use your data in certain circumstances.
• Right to data portability: Where technically feasible and legally applicable, you may request your data in a structured, machine-readable format.
• Right to object: You may object to processing of your data for direct marketing purposes at any time.
• Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, submit a written request to [email protected] with "Data Rights Request" in the subject line. We will respond within 30 days. Identity verification may be required before we can process your request.

12. Children's Privacy

zs444 is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has registered an account or provided personal data to zs444, we will immediately suspend the account, delete all associated data, and where appropriate notify relevant authorities. If you have reason to believe a minor has registered on zs444, please contact [email protected] immediately.

13. Changes to This Policy

zs444 may update this Privacy Policy periodically to reflect changes in our data practices, legal requirements, or platform operations. When material changes are made, we will provide notice on the Platform and update the "Last Updated" date at the top of this document. Your continued use of zs444 following such notification constitutes acceptance of the revised Policy. We recommend reviewing this page periodically.

14. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or zs444's data practices, please contact us:

• Email: [email protected] — subject line: "Privacy Enquiry"
• Live Chat: Available 24/7 on zs444.app

All formal data subject requests and legal privacy notices must be submitted in writing via email to the address above.